Why Your Facebook (or Instagram) Business Page Isn’t Enough—And Why You Need a Website

1. You Don’t Own Facebook or Instagram

Your social profiles are like renting a booth at someone else’s market. Facebook and Instagram control the space, the rules, and how often people see your posts.

If algorithms change—or worse, if your account gets suspended—you lose access to your audience overnight.

With a website, you own the platform, the design, and the data. No one can take that away.

2. A Website Builds Credibility

Be honest: when you search for a business and only find a Facebook or Instagram page, doesn’t it feel a little less professional? Customers think the same.

A professional website tells people:

• You’re established
• You’re trustworthy
• You’re serious about your business

3. Websites Get Found on Google

Most people don’t go to Facebook or Instagram to search for services—they go to Google. Without a website, you’re invisible to those searchers.

A website lets you:

• Show up in Google search results
• Rank for local keywords (like “landscaper near me”)
• Capture new customers who would never find you on social media alone

4. Social Media Has Limits, Websites Don’t

Facebook and Instagram are powerful, but they’re limited by the features they allow. A website lets you:

• Sell products online without relying on Meta’s shop system
• Offer booking and scheduling directly on your site
• Share long-form blog posts that boost SEO
• Collect leads through forms, popups, and email signups

It’s not just about looking professional—it’s about creating systems that grow your business.

5. Social Media Should Support Your Website, Not Replace It

Think of social media as your networking tool and your website as your home base.

• Use Facebook and Instagram to connect, post, and advertise
• Send followers to your website to learn more, book, or buy

That way, you’re not at the mercy of social algorithms.

6. The Hidden Risk: What Happens If Your Account Gets Hacked

We’ve all been there, maybe you, someone you know, or someone they know has had their social media account hacked and compromised. Both Facebook and Instagram accounts are common targets for hackers. If your business runs only on social media, a hack or account takeover can be devastating.

How a hack can hurt your business:

• Loss of access: If hackers change the login or remove you as admin, you can be locked out of your primary customer channel.
• Reputation damage: Hackers often post scams, offensive content, or phishing links. Your customers see that and lose trust instantly.
• Financial loss: Hackers can push fake payment links, redirect customers, or use your page to defraud clients.
• Lost leads & bookings: Messages, comments, and scheduled posts can disappear or be corrupted—lost sales and missed appointments.
• Data loss: You could lose customer messages, reviews, photos, and important post history if you don’t have copies.
• Customer confusion: Without a website or alternative contact method, customers may think your business disappeared or was shut down.
• Business interruption: Without a website or alternate contact point, customers won’t be able to confirm your legitimacy or find ways to reach you during recovery.

Realistic scenarios: imagine a weekend where your page is posting phishing links—customers click, get scammed, and post complaints. That single incident can tank your reputation faster than you can recover.

Why having a website helps during a hack:

A website gives customers a trusted, independent place to verify your identity, read an official statement, and find alternate contact methods. It also serves as your archive: even if your Facebook or Instagram posts are deleted, your site can host copies of important content, menus, prices, or product pages.

Final Word

Having a Facebook or Instagram Business Page is a great start—but it’s risky to depend on it alone. A professional website gives you control, credibility, and a reliable fallback if your social media accounts are compromised. If you care about your brand and customers, treat a website as insurance for your business: it’s an investment that pays off when things go wrong.

If you’re running your business only on Facebook or Instagram, now is the time to invest in a website that works for you 24/7. And make social media a tool, not your only strategy.